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Kesäinen päivä Jyväskylässä keskustan Kompassilla. Image Outi Kaakkuri
Jyväskylä maintained its good position in the survey conducted by Taloustutkimus Oy on the willingness to move and the image of cities/cities.

The overall image of Jyväskylä received the fourth highest score of 7.55 in the survey. The survey involved 294 municipalities. Two years ago, Jyväskylä was ranked second in the survey in terms of overall image, but in the current survey the change in score was marginal and thus the position remained virtually unchanged compared to 2020. 

When respondents were asked about possible places to move to, as in 2020 Jyväskylä is the fifth most desirable place to move to, where 21% of respondents would consider living. This year again, the most popular place to move to was Tampere. The second most popular city is Helsinki where 31% of Finns could imagine living, and the third is Turku with 27%. Espoo also placed higher than Jyväskylä. 

Jyväskylä’s position in terms of its image and as a place to move to has remained strong in recent years. “Our strengths are our diverse range of study possibilities, good services and multiple opportunities for hobbies. Another positive aspect is that Jyväskylä is perceived as the third safest city to live in among cities of more than 100,000 inhabitants," says Mayor Timo Koivisto

Jyväskylä particularly popular with young people

Jyväskylä is particularly popular amongst young people. The greatest strength of the city is considered to be its good and diverse opportunities for study. Of the 15 to 24-year-olds who responded to the survey, as much as 34% could consider moving to Jyväskylä. Looking at the responses of those currently considering moving somewhere else, 18% of 15-24 year olds would like to move to Jyväskylä.

“This is wonderful news. Jyväskylä has strong traditions as a city of education and culture, and we are sticking to this," Mayor Koivisto concludes. 
Employment-related perceptions adversely affect Jyväskylä's ranking in the survey. On the other hand, Jyväskylä is considered an area of economic development so, in the coming years, it is expected that employment in the area will also improve.

The results show that decisions about where to move are most often influenced by distance to services, proximity to grocery stores, health services, finding a place to live that fits one' s budget and the idea of well-being in a new locality. Other key criteria include shopping facilities, peace and quiet, a pleasant atmosphere, transport links and leisure activities.

This year, all Finland’s municipalities were involved in Taloustutkimus Oy’s survey. The survey was carried out as an electronic questionnaire as part of the Suomi Tänään (Finland today) 2020 survey. The survey was answered by 3,603 Finns aged 15-79 in February 2022.